Creative professionals today need to be able to clearly communicate the value of what they do in a saturated market. If you are putting context and clarity to the work you do, then you may be just waiting to be lossed in sea of noise, and drowned by your loudest competitor. Whether you are large or small business or even a personal brand, you need to cut through the clutter and stand above the rest. Roberto can help you create conversations that convert, and understand how to market more effectively and authentically.
As a subject matter expert on visual branding, marketing and media Roberto provides tactical advice, while educating and motivating audiences to take action. Running a small business gives him insight on the pain points that other business owners and entrepreneurs deal with everyday. As a creative professional, he understands the challenges balancing artistic vision with practicality and can empathize with creatives of all levels. Roberto is known for educating while creating enthusiasm through his popular YouTube Channel. With regard to social media and Online marketing, Roberto's online presence and influence speaks for itself; reaching an audience of over 190,000.
Since July of 2013 I've produced weekly content on YouTube as a solo creator. In April of 2016 this channel grew to over 100,000 subscribers, with a diverse audience across the creative community. With a focus on Video SEO, Practical Video Production, Audience Growth and Engagement, I approach YouTube as business owner and educator. My speaking sessions help creators and brands use YouTube as a platform for achieving their goals and gain the attention of their ideal audience.
Consumers are shifting away from engaging with traditional advertising. This shift has seen a rise in brands leveraging the influence of popular online personalities that can reach their audience. Individuals who have become noted "Thought Leaders" and subject matter experts are valuable to brands who want to tap into their ability to influence consumers. My experience in this arena is both as a Thought Leader who has grown a large community, but also as a subject matter expert who has worked with high profile brands and advocated for them through sponsorship and affiliate marketing opportunities.
My speaking sessions can guide content creators and expets on the path to building their credibility, growing a community and working with brands for mutual benefit.
As a marketing influencer and a designer with a background in advertising, I know firsthand the impact they have on the bottom line of a business. Leveraging new marketing platforms and opportunities is important, but it also means understanding how to use them in the right context. My sessions help audiences demystify social media, video marketing and their other challenges and put them in a position to feel confident in tackling them head on. Below are my primary marketing related sessions but feel free to reach out about other possible topics.
Many creative professionals feel overwhelmed by Social Media or that it doesn't fit their personality or skills. Some long for the days of "the work speaking for itself". Storytelling is the advantage that creative professionals have regradless of their medium, and social media can help amplify it and target it to gain the attention of the right audience. My sessions are tactical and actionable and will help creatives feel confident in their social media engagement, by creating content that converts.
"Show, don't tell", is a very practical process for education and storytelling. My workshops and demonstrations provide audiences with effective tactics and techniques for accomplishing task without feeling overwhelmed. These resources are supported by Q&A sessions that create unique value for each new audience.
Execution is more often than not, only as powerful as the motive and intentions behind it. The majority of people today identify themselves as struggling with balance. Many in the workplace or in an educational environment identify themselves as victims of bullying or harassment. There is a strong desire to feel in control of one's life as well as one's career and sense of purpose. These sessions help educate and empower individuals to take action and build the habits that lead the outcomes they desire most for themselves.
HOW DESIGN LIVE 2016 May | Atlanta
Speaking Session: Cutting Through The Noise, Social Media for Creatives
PePCon 2015 June | Philidelphia
Speaking Session: YouTube, A Powerful Tool for Creataives and Publishers
Copyright © 2017 · All Rights Reserved
· Roberto Blake