I’m Here to Help You Turn Your Into Passion To Purpose

EARLY LIFE AND CHILDHOOD

Roberto is the oldest of four children and was born in Brooklyn NY. Roberto’s father (Roberto Sr.) served in the Marine Corp his entire career, with the family moving every few years. Roberto often refers to himself as a “misfit toy” because he never felt he fit in or managed to find his place throughout most of early childhood and young adulthood.

Encouraged often by his mother, Roberto from a young age pursed illustration, photography and painting as his interest and these passions would influence him his entire life and career. Originally Roberto dreamed of working as an animator or filmmaker working for companies like Disney or Marvel.

At age 6 Roberto, already cashing in on a passion in art, would hand draw comic strips and sell them to his classmates. At age 10 he got into the business of buying school supplies in bulk and selling them to his classmates.

When Roberto was 13 his grandmother Marjorie (Nana) who was a CNA on a fixed income, made an investment in the family of a new computer she bought from QVC including a printer, scanner, and all the latest software. Using this gift Roberto taught himself the skills of HTML coding, basic graphic design, photo manipulation and video editing using the early resources of the internet in the age before google. Before graduating high school Roberto had developed a proficiency for these digital skills as well as photography and video.

EARLY CAREER AND EDUCATION

In 2002 Roberto attended a local community college in his small military town, pursuing a degree in Graphic Design and Advertising. Refusing to take out loans and start his adult life in debt, Roberto worked full-time while doing a full course load and insisted on paying for each semester in cash. Roberto was able to do this through a combination of retail employment and freelancing learning the skills he had acquired since his teenage years.

Ultimately through years of struggle and hard work, Roberto decided to drop out of college, determined to get a career in the creative services industry on his portfolio and reputation, ultimately landing a full-time position as a web designer at a local IT Company he planned to apply to after graduation.

Roberto would go on to have a successful career in graphic design and digital art, having worked for an agency that had clients such as HBO Sports, Big Ten Network and AMC, working directly on OOH campaigns as lead designer.

He would also find his personal artwork featured in publications like Advanced Photoshop and Photoshop Creative Magazine.

Creative ENTREPRENEURSHIP, Starting YOUTUBE AND Becoming a PUBLIC SPEAKER

In his mid to late 20s Roberto would return to his roots as a freelancer, leaving the corporate life to be more independent, having previously worked as a marketing manager, and learning how to grow a brand and business using digital media, he deployed those skills in growing his own personal brand.

During the summer of 2013 Roberto would make a commitment to online video and uploading tutorials and advice videos answering questions about the creative industry on YouTube at least once a week.

Within 11 months the channel had gained over 10,000 Subscribers. By spring of 2016 the channel had grown to 100,000 subscribers and had helped Roberto start the beginnings of his formal business, Create Awesome Media as well as public speaking at events like How Design Live, Social Media Marketing World and VidSummit that same year. In December of 2017 Roberto would move his operation to Atlanta, Georgia. Roberto has 600,000 YouTube Subscribers as of 2024.

For several years Roberto has been incredibly transparent about his income as a content creator and sharing income reports. Currently Roberto earns over 6-Figures from content creation through a combination of the YouTube Partner Program, Brand Deals and UGC as well as Affiliate Marketing. This does not include revenue from his online education business.

Wanting to make an impact in the creative community Roberto would start several other ventures to expand his footprint as well as spread his message and philosophy:
Create Something Awesome Today.

In 2018 Roberto founded Awesome Creator Academy, an online education platform helping content creator earn a full-time income. This online education business began with coaching and his Pro Group Membership, with digital products being added later. Roberto has coached over 600 Creators with many going on to gain 100,000 to 1,000,000 subscribers on YouTube directly as a result of mentorship. Awesome Creator Academy as of 2024 has had over 3000 customers and gained over 90 positive reviews in Trust Pilot with a score of 4.9. To date, Awesome Creator Academy has generated nearly $700,000 in gross revenue.

creator economy insider & BESTSELLING AUTHOR 

Roberto Blake published his book “Create Something Awesome: How Creators Are Profiting From Their Passion in the Creator Economy,” in August of 2022, which became an Amazon Bestseller in Podcasting, Webcast and Entrepreneurship.

Create Something Awesome explains the Creator Economy and gives and insider’s perspective on what it means to be a career content creator, and how creators earn a living through their content.

The book focuses not only how to become a content creator and earn a full-time living from YouTube, Podcasting or Live Streaming, but also explores the challenges and takes a realistic view on the mental health of creators.

Roberto has published this as the first in his “Creator Economy Insider” series, and has already announced a follow up book to release in late 2025.