NYC Logo Designer Roberto Blake
Logo Design is serious business because we are talking about your "name", and when it comes to your company or your career, you're only as good as your name. That's why professional logo design is so very important. Your logo is the foundation of your overall branding scheme and will be central to what you communicate in your first impression to clients and customers; in essence "you are your logo".
This is an understanding that is all too often overlooked by logo designers who only focus on the visual while ignoring what a good logo design should accomplish in terms of communication. As a rule of course it remains my objective as a Logo Designer to produce logo's that are: scalable, memorable, unique, and convey the clients' individual personality or character.
As a Logo Designer, I set out to establish immediate recognition, inspiring trust, admiration, loyalty and an implied superiority through a clients logo. The very things one needs to promote themselves or their brand.
All of my logo designs are done in Adobe Illustrator, using well developed fonts. Any fonts used in the development of a logo design are provided to the client to ensure their ability to reproduce or modify the logo.
My Logo Design Process
The Logo Design Brief: Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.
Researching the Logo Design: I don't believe in flying blind, any design project I take on involves specific research on the company, industry and the client, so that they I can accurately convey and reflect their strengths and personality.
Brainstorming and Logo Design Sketching: In this age far too often logo designers go straight for their computer. I believe in taking the traditional approach to conceptualizing ideas, and even making the client part of the process. As a client you can ask me for my sketch work if you want to see my development process.
Building the Logo Design: As a Professional Logo Designer, I develop logos in vector format using Adobe Illustrator. This means that logos I develop are scalable and can be resized in EPS and AI format with distortion or a loss of quality when used properly. Logo designs should always initially be produced in vector format.
The Logo Design Presentation: This is the point where you are presented with the finished logo design and may request revisions or approve the design in its current incarnation, at which point we celebrate its creation.