Collaborating is a Sign of Confidence and Competence
Collaborating is the difference between people who have confidence in the place in the market and people who are on defense. What I see so many people doing is focusing on what their so-called competition is doing. Am I saying you shouldn’t understand the pulse of the marketplace or what standard practices are? No.
You need to go on the Offensive and attack the problem, not the “competition.
Let’s be honest, you’re not “assessing the market”, you’re looking at what other people are doing and frustrating yourself playing catch up, or getting aggravated over everyone who beat you to the punch on an idea.
One of the most powerful lessons I’ve learned as a Creative Entrepreneur comes from my past as a track and cross-country runner:
Stay in my own lane, run my own race, run at my own pace.
It’s such a simple and straight-forward concept that 99% of people fail to do, and it keeps them from becoming the top 1%. The power of absolute focus comes from understanding that playing to your strengths, and scaling them cannot be denied. It is the not so secret formula of Olympic Level Athletes.
Attack the problem, not the other people solving it
When I see other people creating content, or participating in an industry where I have clients, I don’t attack them. What I do instead is reach out to them as an ally so that we can attack the same problem together.
If you are in business just to make money, this concept will disgust you, but if you want to deliver tremendous value and aren’t held back by vanity, you can see collaboration as nothing but beneficial. By working together with others you can gain a fresh perspective, speed and of course respect.
Every single day I retweet and promote and sing the praises of my contemporaries because I respect the marketplace enough to understand the truth is that someone who wants to work with me, is going to work with me regardless if my work and reputation merit it.
Over-saturation is Irrelevant
The word that is cheating so many of you out of your success is “Over Saturation”. Someone else did it already and you missed the boat to be first, so you won’t even bother, and yet you missed the opportunity by not showing up to be BEST rather than FIRST.
Everything I’ve ever achieved any success in was already wildly saturated. Anything I’ve ever made a dime on was wildly saturated. What people fail to understand is that all you have to do is deliver unique value. You don’t need a new idea, you don’t need something completely original, the remix often is more popular anyway (Unless Hollywood was involved).
Here are 5 Benefits of Collaborating with Your “Competition”
- Different points of view and creative depth
- Split responsibility and more resources
- Shared credibility and pooled audience reach
- Additional data points for decision making
- More authority in the market from a consumer perspective’
One the things that I’ve learned from collaborating is that it sharpens my instincts and expands my empathy. If you are a creative or an entrepreneur or both, then you may sometimes feel a sense of loneliness in your work. By spending time with other who share in the same struggles as you, not only will you feel less burdened emotionally, but you will learn to trust your gut more and that you aren’t as isolated as you think.d
This is one of the most valuable gifts of collaborating, learning to understand others, but also being understood in return.