3 Reasons To Learn Mobile Design
With all the all of the buzz this past week surrounding Apple’s latest iPhone, one can only recognize how much mobile is dominating our attention and our spending right now. Several major players have attempted to expand into this territory, and many who you would think could ultimately succeed have in fact failed. But the thought, and more importantly the investment was there.
Designers need to invest in the future of this market as well. The need for print designer’s continues to shrink with every new devices that is capable of enabling media and ad delivery. A huge shift to digital media buying has been taking place for the past 5 years and show’s no sign of slowing.
Here are the main reasons as a Designer you should make the shift over to mobile design as soon as possible.
1) Mobile Design is Not That Hard
Contrary to what you have been lead to believe, designing for mobile is not hard at all. Programming and developing for mobile is a horse of another color, but if you’ve been doing Photoshop mockups of sites already or simple front end web design coding, this won’t be difficult for you at all. If you have Adobe Dreamweaver CS5.5 its easier than ever and there are several tools including Jquery that can make you look like a master.
2) You Can Finally Have an Edge
In a somewhat saturated market of designers and digital artist, having a unique selling position or an edge is really hard. Almost all of us know the same applications have decent hardware and the same bag of tricks now-a-days, and your “style” may not be enough to cut it. Many designers can now do web design as well so its not as unique of an edge as it was 10 years ago to be able to design across both print and web/digital. But…if you can design for mobile devices and can present work on them that looks amazing and works well with the small screen, you become a commodity!
3) There is a Demand for Mobile Design
With all of the mobile apps being developed daily in an attempt to be the next angry birds. There is a huge need for app developers to work with designers and artist. Beyond that many sites are having to transition to building separate mobile sites in order not to loose customers that want to use their site in that way, such as retailers and online stores. There is a high demand and far fewer players in this market than in traditional web design or even print design. Making an impact and a name for yourself as far as the Mobile Design niche is actually relatively easy right now.