Recently someone encouraged me to be more vocal about a personal decision I made toward the end of last year. My reasons for not being vocal about it up to this point and not using this blog to promote this stance, is that I truly do feel it is a “personal decision” that one has to make for themselves. However I feel that it would be fine for me to talk about why I decided to become a “Green Designer” what it means, and how it has effected my work.
Let me tell you an interesting story… I was purchasing a new monitor at Best Buy and the young woman helping me pointed out that there was a model with exactly the same features and specs for $20 less. I pointed out that the cheaper monitor wasn’t energy star compliant, and that I was fine with the $20 difference.
She went on to ask me how important that was to me when buying electronics. I hadn’t thought to hard about it, but in that moment I realized that I had been buying that way for the past 2 years, and that most of my purchases revolved around that fact.
I told her that it was something that was important to me and that it would probably be the overall deciding factor between me buying one product vs another. I hadn’t considered myself an “environmentalist” up until this point, but I found that I had been holding myself to many of the standards. I mostly use recycled paper for my general printing needs, almost all of my devices are energy star compliant or have an 80 Plus certification (meaning they are at least 80% energy efficient) and most of the companies that I use for services or as vendors are also “Green Companies”.
Now I make an active effort to use green products and services as a designer whenever I can and encourage others to do the same. It’s a personal choice, so I try not be forceful when approaching people with this. I think that designers have a great deal of influence in the market place, and I feel we can use it to accomplish something positive.
Ways You Can Become a Green Designer
- Try to avoid printing whenever possible to conserver paper and ink
- When printing use recycled paper and print with low VOC inks
- Use vendors that have made an effort to go green, like GotPrint and Uprint
- Encourage clients to go green or keep sustainability in mind for their projects.