Recently someone encouraged me to be more vocal about a personal decision I made toward the end of last year. My reasons for not being vocal about it up to this point and not using this blog to promote this stance, is that I truly do feel it is a “personal decision” that one has to make for themselves. However I feel that it would be fine for me to talk about why I decided to become a “Green Designer” what it means, and how it has effected my work.
Let me tell you an interesting story… I was purchasing a new monitor at Best Buy and the young woman helping me pointed out that there was a model with exactly the same features and specs for $20 less. I pointed out that the cheaper monitor wasn’t energy star compliant, and that I was fine with the $20 difference.
She went on to ask me how important that was to me when buying electronics. I hadn’t thought to hard about it, but in that moment I realized that I had been buying that way for the past 2 years, and that most of my purchases revolved around that fact.
I told her that it was something that was important to me and that it would probably be the overall deciding factor between me buying one product vs another. I hadn’t considered myself an “environmentalist” up until this point, but I found that I had been holding myself to many of the standards. I mostly use recycled paper for my general printing needs, almost all of my devices are energy star compliant or have an 80 Plus certification (meaning they are at least 80% energy efficient) and most of the companies that I use for services or as vendors are also “Green Companies”.
Now I make an active effort to use green products and services as a designer whenever I can and encourage others to do the same. It’s a personal choice, so I try not be forceful when approaching people with this. I think that designers have a great deal of influence in the market place, and I feel we can use it to accomplish something positive.
Ways You Can Become a Green Designer
- Try to avoid printing whenever possible to conserver paper and ink
- When printing use recycled paper and print with low VOC inks
- Use vendors that have made an effort to go green, like GotPrint and Uprint
- Encourage clients to go green or keep sustainability in mind for their projects.
Roberto Blake is a Professional Graphic Designer, Photographer and Digital Artist. Roberto prefers to specialize in high impact brand development and advertising. He enjoys helping brands find the right message and communicating it boldly through storytelling and engagment.