There are many reasons people comment on blogs. Mostly people have an opinion of what they have read, the topic, the blogger, or the other comments, that for better or worse they just can’t help but share with everyone. Some people comment to give positive/negative feedback or advice. Some people comment just for the SEO and Social Media benefit it brings them. And of course some people just want attention.

There is not really a right or wrong to commenting on blogs, though there is something to be said for ettiquitte or as we are saying now, netiquitte! I personally try to avoid leaving simple generic or one line comments. I try to be polite, and I try to be specific in my commenting. This is the general rule of thumb most people try to follow.

Being Heard

One very good reason to comment is to make your position on a subject known, and have your voice heard. People who have ever commented on a political or news post, or the latest celebrity scandal, (insert Mel Gibson or Lindsey Lohan joke here) already understand this. I think we actually saw quite a bit of this throughout President Obama’s Social Media Campaign. One of the great things about blogs and Social Media is that they are not a one way conversation, you can actually get involved.

Making A Name For Yourself

Another important use of commenting on blogs is to establish creditability or an expert opinion. If you happen to be an amazing 3D Artist, by commenting on blogs based around 3D design, art and animation, you can let a community of your peers see how much knowledge you have, and even convert that audience and bring them to you, if they decide the like or value your opinions.

Its the way in which many people end up attracting a following to their own blogs, or even new followers on twitter. It also shows that you are willing to participate andengage people, which is one of the aspects of Social Media that many people overlook. Being Social! Many people just post to their blogs and post their own links on twitter. Commenting on other peoples blogs however makes you a part of an ongoing conversation, and shows that you’re not only thinking about yourself.

Engaging With Others

As I’ve said throughout this article one of the best things about Blogging and other Social Media is that it allows you to participate and communicate with others. This means that you can not only comment on blogs, but you can specifically comment on what others have said about the post, and they can engage you directly as well. This is a wonderful way to establish contacts within an online community, something you should never underestimate the value of. Having good contacts in the online community will help you build relationships for future collaborations, in addition to expanding your online audience. It also means that you will have people willing to promote you and share your views or work with others. If you don’t reach out to people, they can’t help you!

Netiquette When Commenting On Blogs

  • Always try to be polite and as positive as you can, if you have to be negative give specific and constructive criticism, and don’t engage in “flaming”.
  • Avoid using foul language as this will damage your reputation and creditability
  • Try to avoid short one line comments like “Great post!” be specific and thoughtful.
  • Unless its a link to a great resource avoid posting links in comments.
  • If someone replies to your comment try to reply back in a timely manner.
  • Always respect the rules of the website owner or administrator.

About Roberto Blake
Roberto Blake is a Professional Graphic Designer, Photographer and Digital Artist. When working with clients to develop their branding, Roberto creates content to support Designers and Artist in the creative community through online articles, tutorials and videos.