3 Great Tips for Viral Video Marketing
Viral Video is a marketing tactic that has been brought to the forefront specifically through Youtube. It’s amazing to think how much this particular website has effected our lives and even our culture and language. More importantly however it has spawned several niche industries and new marketing techniques and strategies. Fairly quickly I’m going to give you a few brief tips to help you in your viral video efforts.
Tip #1 Getting your Viral Video Seen.
You need to be in a position to promote your viral video. Start with people you know and get them to really help you. It’s better if these people have hundreds of friends on myspace, facebook and twitter that they can share the video with. As for yourself, you need to take an honest look at your ability to promote your video. You need to have a strong presence and following in the social media community to have a shot at making your video go viral. You also will need to understand that you will need to post it EVERYWHERE in the first 24-48 hours. Being connected to some high traffic blogs is also helpful, if necessary be willing to pay them to allow you to post the video. Presence trumps content or concept here. I strongly suggest building some type of huge network and a support system to help you before you launch your videos.
Tip #2 Developing Your Viral Video.
Try your best to keep your viral video short. You want this video to be watched as many times as possible, and that’s more likely to happen if people can watch the video quickly. 20-90 seconds is generally a good place to start with your first few videos. In terms of concept, I suggest that you make your viral video funny. Humor can be hard to pull off, but it’s the most effective way to make people want to share your video. Think about all of the viral videos that you’ve seen, they’re usually something you can laugh about at the office. I would also advise against making your viral video an advertisement. Few people have successfully used viral video to promote a product, but most people who can’t pull it off.
Tip #3 Keep Going Until You Get It Right.
Thomas Edison found several different ways “not to” invent the light bulb, many viral video producers will find that their journey is no different. Don’t get discouraged learn from your mistakes, try new things and remember to measure you progress and look for small gains and successes.
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