The Importance of Typography In Graphic Design

Roberto Blake New York Graphic Designer Web Designer Illustrator Photographer

The Importance of Typography In Graphic Design

22 February 2010 3 Comments

Today’s video is about the importance of typography in the graphic design industry. Typography is something that many designers take for granted preferring to focus on the more glamorous aspects of design. However typography is something that will be immediately noticed and valued in your portfolio when applying for jobs in the field, especially in the advertising industry.

The Importance of Typography In Graphic Design

Typography has been highlighted in the graphic design industry more recently with how prominent a role kinetic typography played in the hit movie Zombieland. You can also great examples of kinetic typography in the introduction to the tv show Fringe.

Roberto Blake

Roberto Blake is a Professional Graphics Designer and Photographer, living in Fayetteville NC, has work been working with Photoshop® for over 8 years now, and Flash® for the past 5 years.

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3 Comments »

Hemza intelligent said:

ThnX 4 this …. ^_^

# 25 March 2011 at 6:38 am

Hilton Kole said:

Appreciating the commitment you put into your website and in depth information you provide. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed information. Wonderful read! I’ve saved your site and I’m including your RSS feeds to my Google account.

# 24 December 2011 at 3:02 am

Victoria Markle said:

Interesting discussion and good advice for beginning designers and students. Just one small correction for you: The pronunciation of the word “leading” is actually “ledding.” The origin of the word comes from days of hand-set type, when thin strips of lead were inserted into the forms to increase the vertical distance between lines of type.

# 5 January 2012 at 12:50 pm