The Importance of Typography In Graphic Design
Today’s video is about the importance of typography in the graphic design industry. Typography is something that many designers take for granted preferring to focus on the more glamorous aspects of design. However typography is something that will be immediately noticed and valued in your portfolio when applying for jobs in the field, especially in the advertising industry.
Typography has been highlighted in the graphic design industry more recently with how prominent a role kinetic typography played in the hit movie Zombieland. You can also great examples of kinetic typography in the introduction to the tv show Fringe.