Comments on: Adobe to Layoff Even More Employees

By: Robert G Smith

Robert G Smith — Sun, 15 Nov 2009 00:14:00 +0000

I have 14 Adobe standalone software programs and I think they are great but very expensive. Now that they have activation they have made it way more expensive to use their products because of the copy protection. I believe that this has built a deflationary virus into their product line as now their software MUST now earn it’s keep where as before the ability to put the software on multiple machines that got very little use made their software economical. What really annoys me is that they have out sourced jobs to India and other places where Adobe and other software has had the copy protection removed and is for sale at 5 % of what legal customers must pay for it. I would not be surprised to see their business collapse because of this.

By: Angela

Angela — Fri, 13 Nov 2009 08:32:41 +0000

Thanks for sharing the article. it was very informative and I hope to see more updates about this.

Thanks,
Angela

By: Roberto Blake

Roberto Blake — Fri, 13 Nov 2009 04:17:37 +0000

That is an excellent question, I’m also glad you found the post to be balanced as well as insightful. The value of brand equity is something that we are seeing more and more younger companies pay attention to its interesting that some of the companies that have spent a lot of time building their brand are losing sight of this.

By: aongus

aongus — Fri, 13 Nov 2009 04:05:24 +0000

Insightful and balanced post. Adobe’s latest move raises question. Does the current management understand the value of Adobe’s brand equity? Are the bean counters thinking no further than the next quarter? (By that logic, PDF would never have become what it is today, as it incurred many loss-making quarters before becoming one of Adobe’s greatest assets.) And, yes, absolutely, people are important!