As we all know twitter is the current craze of the internet, we can’t escape, we can’t deny it, and we can’t help but use it! Unfortunately this also holds true for people who want to flood the web with spam, scams, and useless marketing ploys. However if you are a Graphic Designer, Digital Artist or Web Designer/Developer, twitter can be one of your greatest assets if you really know how to use it!
The Greater GOOD
One great thing about twitter is it allows people who have common interest to connect and share information in real time, which ironically was one of the major goals of the internet all along. Twitter is a great way that designers can share links to free resources, new tutorials, stock images, and new services. In this way twitter allows us all to “build up” the design community.
Networking Is Not Optional!
No one is an island, and this is very true in the design community, its a fact that you can become a better designer merely by interacting with your peers and drawing inspiration from what they do, as well as critique, encouragement and even job opportunities can come along. Twitter is a great way to build yourself a network of peers and rivals to interact with and challenge you to become the designer you are meant to be!
Twitter is a great way to let people know what you are up to, that’s a fact. For designers this comes in the form of letting people know about your new work, where you have been featured, or even to bounce ideas off other people. When other designers do this you can show your support by retweeting their post, usually they will return the favor. The more people who know about your work the better.
Building the Right Community
It’s not enough to just follow and be followed, you have to have the right kind of audience, not to mention you don’t want to go through messages and tweets that don’t help you in your goals right? Designers should look to follow and be followed by the following types of people: Other Designers, Marketing Experts, Web Designers, Design Blogs, Design Magazines, Photographers, SEO’s, Magazines, and Publishers.
Why? These are people who understand your work and can give you useful information and tips that can benefit you, as well as possibly benefit from you services as a designer or even provide you with leads. Exposing yourself and your work to these people on a regular basis and building a relationship with them can lead to great opportunities for both of you.
Keep It Simple With A Call To Action
Try to keep your tweets simple and sweet. With the character limit you would think this would be easy, but not so much. Engage your readers and compel them to “do something”. Call to action statements are an important aspect of marketing yourself.
Example: “Watch this Amazing Photoshop Tutorial on youtube! http://tinyurl….”
This tells the person what they are seeing and entices them to click on your tweet.
TweetDeck is a great resource for designers. It makes it so much easier and convenient to manage even multiple twitter accounts. TweetDeck also makes task like replying, retweeting, shortening url’s and direct messaging into one-click task. You can also view your friends tweets, mentions of you, and direct messages all at the same time. You can download it at http://tweetdeck.com/beta/
Be sure to follow people who follow you as a courtesy and try to reply or send a direct message to everyone you follow or who follows you at least once. Try as much as you can do establish actual relationships with these people. Try not to go more than 3 Days without some type of update or communication, unless of course you are taking a week off from twitter based on it becoming addictive.
Don’t Overdo It!
Twitter can be addictive, try to set a schedule or pace for yourself or even set a limit on how many tweets you do per day or per week. Try to keep your tweets interesting and engaging and of course useful to your readers!
Roberto Blake is a Professional Graphic Designer, Photographer and Digital Artist. Roberto prefers to specialize in high impact brand development and advertising. He enjoys helping brands find the right message and communicating it boldly through storytelling and engagment.